As we did last year with Facebook, we’re now going to break down the most popular architecture firms on LinkedIn.

Social media are of course very different with peculiar goals, but can we really say that their social media pages work differently when we are talking about followers and engagements? The approach, the language, and the reasons should be different, but people express their passions and vibes in the same way on every social media.

When we wrote Best Architecture firms on Facebook, we asked ourselves which architecture firms are most active and who’s living on the fat of the land Even demonstrating how size doesn’t matter and often the most loved are not the most active.

Talking about the most popular architecture firms on LinkedIn we investigate which are the most influential and which are the most, professionally speaking, attractive.

Two of the most well-known indicators (KPIs = key performance indexes) are “number of fans” and “engagement“.
While, on Facebook and Instagram, these two indicators can be influenced by promotions (for a handful of small changes actually) and twisted by not very clear growth strategies (buying likes and followers…ups!) on LinkedIn such behaviour is more difficult and expensive.

We analyzed more than 200 LinkedIn accounts of the largest architecture firms in the world. What catches the eye is two American companies are definitely leading the ranking and doing the lion’s share.

With more than 942.000 followers, the most popular architecture firm on LinkedIn is Jacobs an American firm founded in Dallas in 1947 by Joseph J. Jacobs.  AECOM, we visited during the London Design Festival 2018, is the second amongst the most popular architecture firms on LinkedIn with more than 903.000 followers

At the third place of the podium, with half of the fans compared to the previous onesAtkins, a British multinational engineering, design, planning, architectural design, project management and consulting services company headquartered in London founded in 1938 by Sir William Atkins.

The most popular Danish architecture firm is BIG – Bjarke Ingels Group (7th), the most popular Dutch architecture firm is OMA (11th), the most popular Swedish architecture firm is Sweco (12th), the most popular Australian architecture firm is Woods Bagot. IDOM is the most popular Spanish architecture firm, Herzog & de Meuron the most popular Swiss one, Snøhetta the most popular Norvegese one, Ateliers Jean Nouvel the most popular French one, B+H Architects the most popular from Canada, Renzo Piano Building Workshop the most popular Italian one, Space Matrix the most popular Asian one from Singapore.

January 2020

Ranking Page Fans
1 Jacobs 942856
2 AECOM 903041
3 Atkins 463153
4 Zaha Hadid Architects 314135
5 Foster + Partners 253987
6 Gensler 242503
7 BIG – Bjarke Ingels Group 226526
8 Stantec 212289
9 HOK 177389
10 GHD 175238
11 OMA 169333
12 Sweco 151197
13 Skidmore, Owings & Merrill (SOM) 138983
14 Perkins and Will 128982
15 MVRDV 95400
16 Woods Bagot 88838
17 HASSELL 76630
18 IA Interior Architects 70013
19 IDOM Consulting, Engineering, Architecture 64953
20 Aedas 59192
21 Herzog & de Meuron 58278
22 Snøhetta 51521
23 HKS, Inc. 50970
24 Ateliers Jean Nouvel 50438
25 B+H Architects 48410
26 Henning Larsen 45110
27 Perkins Eastman 43187
28 KPF 40732
29 UNStudio 39146
30 Renzo Piano Building Workshop 35400
31 Space Matrix 33203
32 Grimshaw 32929
33 RMJM 32854
34 Mario Cucinella Architects 32531
35 CannonDesign 32186
36 Sinclair Knight Merz 32076
37 Cox Architecture 31499
38 ZGF Architects 31016
39 Dewan Architects & Engineers 30267
40 dwp | design worldwide partnership 30220
41 3XN/GXN 28830
42 SmithGroup 28368
43 Populous 27700
44 Broadway Malyan 26280
45 RSP Architects 25975
46 Morphogenesis 24939
47 Schmidt Hammer Lassen Architects 23411
48 RTKL 23008
49 DLR Group 22164
50 C.F. Møller Architects 21719

 

Amongst the most popular architecture firms on Linkedin, the most active one is the 12th most popular: Sweco with 141 posts (only in January 2020). The Swedish architecture firm is followed by a very detached handful of pursuers from every part of the World such as the English Stantec, the American HOK, and the Australian GHD.

January 2020

Ranking Page Number of posts
1 Sweco 141
2 Stantec 127
3 HOK 84
4 GHD 52
5 AHR 41
6 Jacobs 39
7 Atkins 38
8 Skidmore, Owings & Merrill (SOM) 37
9 Chapman Taylor 33
10 Perkins and Will 31

 

As you know, the most important indicator, when we talk about social media, is the engagement rate. The engagement rate is a metric used to gauge the level of engagement generated from created content or a brand campaign. In other words, the engagement rate refers to the level of interaction with followers that is generated from content created by a user. Engagement is more important than reach!

Surprisingly in the first places, we do not find either the most popular and largest architecture firms on LinkedIn nor the American or English ones. Even if they are very small in terms of fan base, French and German architecture firms are the most successful and influential on Linkedin. The engagement podium is completely French: Fresh Architectures, A26 architectures and Marc Mimram Architecture et Ingénierie followed at the 4th place by another Frenc architecture firm, CAAU Coldefy & Associés Architectes Urbanistes. The first German ones (all listed in our best architecture firms in Germany) are, RKW Architektur + 5th and Bez+Kock Architekten at 6th place.

January 2020

Ranking Page Engagement
1 fresh architectures   1,97%
2 A26 architectures   1,17%
3 Marc Mimram Architecture et Ingénierie   1,11%
4 CAAU Coldefy & Associés Architectes Urbanistes   1,06%
5 RKW Architektur +   0,91%
6 Bez+Kock Architekten   0,87%
6 Groupe Kardham   0,87%
8 VIGUIER architecture urbanisme paysage   0,85%
9 BEHNISCH ARCHITEKTEN   0,79%
10 Jaspers-Eyers Architects   0,76%

If instead we consider the engagement rate of the largest firms on LinkedIn, rankings and values are completely different: Cox Architecture (37th in the global ranking) with an engagement rate of 0,31% ranks first. HOK (9th) ranks second and HKS (23rd) with Ateliers Jean Nouvel (24th) and Zaha Hadid Architects (4th) rank third.

January 2020

Ranking Page Engagement
1 Cox Architecture   0,31%
2 HOK   0,24%
3 HKS, Inc.   0,24%
4 Ateliers Jean Nouvel   0,24%
5 Zaha Hadid Architects   0,24%
6 UNStudio   0,23%
7 HASSELL   0,21%
8 3XN/GXN   0,21%
9 Sweco   0,2%
10 Skidmore, Owings & Merrill (SOM)   0,2%

 

Ranking Page Number of Likes
1 Zaha Hadid Architects 20041
2 Jacobs 14531
3 HOK 11645
4 Gensler 10900
5 Foster + Partners 9374
6 BIG – Bjarke Ingels Group 8895
7 Sweco 8195
8 AECOM 8012
9 Skidmore, Owings & Merrill (SOM) 7364
10 Stantec 6579

 

The most liked post on LinkedIn amongst these architecture firms in 2019 is by Zaha Hadid Architects and is the video presentation of Beijing Daxing International Airport with more than 11.000 likes, 406 comments, and 227.000 views.

most popular architecture firms on LinkedIn

 

Therefore considering the previous indicators, in terms of likes, engagement and dimensions we can say that Zaha Hadid Architects is the most successful and influential architecture firm on LinkedIn.

 

 

Are you courious about our best of?
Here below you can find all our other “best architecture firms in…”

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Best architecture firms in Denmark
Best architecture firms in Germany
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