Facebook is certainly not the best tool to evaluate the quality of the World best architecture firms or their architectural projects.
But it is a way to understand their attitude, their willingness to share and to involve their fans in the discussion. We also have to highlight that in some countries Facebook is not very popular or used and many famous architecture firms are not managing their own Facebook page. Many of them manage only an Instagram, a Twitter and/or a LinkedIn account instead.
We even take for granted that real brands create content to drive real traffic to their websites, to create leads to their business. Unfotunatley we are aware that fake followers and fake likes have spreaded throughout social media in recent years.
After all these necessary premises, which are the most loved and popular architecture firms in the World according to their Facebook rankings? Which architecture firms are most active and who's living on the fat of the land?
Here we have rounded up the World best architecture firms on Facebook with the most Facebook followers, demonstrating how size doesn't matter and often the most loved are not the most active or engaging.
The Number of fans ranking is led by the Spanish architecture firm Fran Silvestre Arquitectos followed by some sacred monsters of contemporary architecture such as Zaha Hadid Architects, Vo Trong Nghia Architects, Herzog & de Meuron, BIG – Bjarke Ingels Group and OMA Office for Metropolitan Architecture.
According to Fan Page Karma the Page Performance Index (PPI) is a combination of engagement and growth. It combines both figures to provide an estimate value for a page success and is based on the average growth and engagement values of all pages in our index.
Amongst the 50 best architecture firms on Facebook, the ones that have the best PPI score are the Italian Stefano Boeri Architetti (16%), the Spanish architecture firm A-Cero (13%), the Dutch architecture company Mecanoo, two renowned British architecture firms such as Zaha Hadid Architects and Adjaye Associates, and other Archistar such as Renzo Piano and Jean Nouvel.
| # | Architecture firms | Fans | PPI | Engagement |
| 1 | Fran Silvestre Arquitectos | 2.059.170 | 02,0% | 0,05% |
| 2 | Zaha Hadid Architects | 217.028 | 08,0% | 0,14% |
| 3 | Vo Trong Nghia Architects | 214.039 | 02,0% | 0,07% |
| 4 | Herzog & de Meuron | 207.631 | 01,0% | 00,0% |
| 5 | BIG – Bjarke Ingels Group | 171.874 | 03,0% | 0,07% |
| 6 | OMA | 170.476 | 01,0% | 0,0% |
| 7 | Foster + Partners | 154.185 | 01,0% | 0,0% |
| 8 | A-cero Joaquín Torres Architects | 148.565 | 13,0% | 0,33% |
| 9 | Jean Nouvel | 125.555 | 06,0% | 0,23% |
| 10 | MVRDV | 119.140 | 02,0% | 0,04% |
| 11 | Vincent Callebaut Architectures | 106.795 | 02,0% | 0,04% |
| 12 | Steven Holl Architects | 86.260 | 01,0% | 0,02% |
| 13 | LAVA | 81.331 | 0 | 0,01% |
| 14 | UNStudio | 66.888 | 02,0% | 0,03% |
| 15 | Richard Meier & Partners | 64.490 | 01,0% | 0,01% |
| 16 | Snøhetta | 56.766 | 03,0% | 0,03% |
| 17 | JDS Architects | 52.480 | 01,0% | 0,0% |
| 18 | Sordo Madaleno Arquitectos | 49.639 | 03,0% | 0,02% |
| 19 | AECOM | 47.738 | 04,0% | 0,04% |
| 20 | Ecosistema Urbano | 47.394 | 01,0% | 0,0% |
| 21 | Renzo Piano Building Workshop | 46.771 | 05,0% | 0,12% |
| 22 | Ricardo Bofill Taller de Arquitectura | 42.183 | 01,0% | 0,0% |
| 23 | Flores & Prats | 36.247 | 0 | 0,07% |
| 24 | Henning Larsen | 36.171 | 01,0% | 0,01% |
| 25 | TEAM 7 Natürlich Wohnen | 34.223 | 02,0% | 0,04% |
| 26 | Saraiva + Associados | 34.063 | 02,0% | 0,04% |
| 27 | Skidmore, Owings & Merrill | 34.012 | 03,0% | 0,07% |
| 28 | Gensler | 32.580 | 03,0% | 0,05% |
| 29 | Jacobs Engineering Group Inc. | 32.516 | 05,0% | 0,08% |
| 30 | Stefano Boeri Architetti | 29.232 | 16,0% | 0,26% |
| 31 | Atkins | 28.849 | 01,0% | 0,01% |
| 32 | 3XN | 26.876 | 02,0% | 0,03% |
| 33 | Belatchew Arkitekter | 24.214 | 0 | 00,0% |
| 34 | Sou Fujimoto Architects | 22.419 | 0 | 0,0% |
| 35 | ZGF Architects | 20.727 | 01,0% | 00,0% |
| 36 | CLAVEL ARQUITECTOS | 20.309 | 0 | 0,01% |
| 37 | Norm Architects | 19.531 | 03,0% | 0,14% |
| 38 | Cobe | 19.345 | 0 | 00,1% |
| 39 | Perkins&Will | 18.786 | 02,0% | 0,01% |
| 40 | HOK | 18.582 | 02,0% | 00,0% |
| 41 | Mecanoo | 17.707 | 08,0% | 0,11% |
| 42 | Brooks + Scarpa Architects | 16.923 | 01,0% | 0,01% |
| 43 | Miralles Tagliabue EMBT | 15.665 | 0 | 0,04% |
| 44 | Aedas | 15.087 | 04,0% | 0,06% |
| 45 | Utopia Arkitekter | 14.619 | 0 | 00,1% |
| 46 | Saunders Architecture | 14.529 | 0 | 0,0% |
| 47 | Schmidt Hammer Lassen Architects | 14.194 | 01,0% | 0,02% |
| 48 | Adjaye Associates | 13.825 | 06,0% | 0,04% |
| 49 | Space Matrix | 13.489 | 01,0% | 0,03% |
| 50 | Studio Marco Piva | 13.293 | 02,0% | 0,03% |
Source: Fan Page Karma
Last year amongst the 10 most engaging architecture firms on Facebook we saw a strong presence of Italian architecture firms such as Lombardini22 (0,78%) at the first place, Mario Cucinella Architects ranked 3rd (0,43%), One Works at 6th ( 0,34%), Stefano Boeri Architetti at 9th (0,28%), Park Associati at 10th (0,27%).
During the latest 28 days amongst the most engaging firms we can see a strong presence of many Swedish practices such as Liljewall arkitekter, Krook & Tjäder, Nyréns and Marge Arkitekter. In the podium of the Christmas period we find the German architecture firm JSWD and the French, Patriarche.
| # | Architecture firms | Engagement | Fans | PPI |
| 1 | Liljewall arkitekter | 0,58% | 1.282 | 0 |
| 2 | JSWD Architekten | 0,55% | 147 | 0 |
| 3 | Patriarche. Office of Architecture | 0,42% | 1.810 | 15,0% |
| 4 | Arkitekterna Krook & Tjäder | 0,4% | 1.430 | 0 |
| 5 | PLH Arkitekter | 0,36% | 1.353 | 05,0% |
| 6 | Nyréns Arkitektkontor | 0,34% | 1.082 | 0 |
| 7 | TCHOBAN VOSS Architekten | 0,34% | 623 | 0 |
| 8 | A-cero Joaquín Torres Architects | 0,33% | 148.565 | 13,0% |
| 9 | luis vidal + architects | 0,3% | 1.690 | 0 |
| 10 | Marge Arkitekter | 0,3% | 2.263 | 0 |
Source: Fan Page Karma
Overall, the Facebook Page Performance Index (PPI) ranking of the World best architecture firms is led by Stefano Boeri Architetti in the first place, followed by Patriarche and A-Cero.
We must emphasize that the PPI is a very significant index because it weighs several factors such as engagement and growth. We have always to balance it considering the number of followers.
| # | Architecture firms | PPI | Fans | Engagement |
| 1 | Stefano Boeri Architetti | 16,0% | 29.232 | 0,26% |
| 2 | Patriarche. Office of Architecture | 15,0% | 1.810 | 0,42% |
| 3 | A-cero Joaquín Torres Architects | 13,0% | 148.565 | 0,33% |
| 4 | Progetto CMR – Massimo Roj Architects | 11,0% | 4.203 | 0,13% |
| 5 | DLR Group | 10,0% | 4.107 | 0,29% |
| 6 | Scott Brownrigg | 09,0% | 367 | 0,09% |
| 7 | Mei architects and planners | 08,0% | 3.541 | 0,22% |
| 8 | Park Associati | 08,0% | 9.636 | 0,17% |
| 9 | Sweco | 08,0% | 11.704 | 0,17% |
| 10 | Zaha Hadid Architects | 08,0% | 217.028 | 0,14% |
Source: Fan Page Karma
Fake followers are usually inactive and barely interact with shared content. For this reason, a social media profile with an unusually low engagement rate – in comparison with other competitors – will likely have fake followers among their audience.
So, in the end, it is always better to be more engaging rather than big and not considered.
Here below you can find all our “best architecture firms in…” selections:
Best architecture firms in Denmark
Best architecture firms in the UK
Best architecture firms in France
Best architecture firms in Germany
Best architecture firms in the Netherlands
Best architecture firms in Italy
Best architecture firms in Spain
Best architecture firms in Sweden
Best architecture firms in Norway
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