Facebook is certainly not the best tool to evaluate the quality of the World best firms or their architectural projects.

But it is a way to understand their attitude, their willingness to share and to involve their fans in the discussion. We also have to highlight that in some countries Facebook is not very popular or used and many famous architecture firms are not managing their own Facebook page. Many of them manage only an Instagram, a Twitter and/or a LinkedIn account instead.

We even take for granted that real brands create content to drive real traffic to their websites, to create leads to their business. Unfotunatley we are aware that fake followers and fake likes have spreaded throughout social media in recent years.

After all these necessary premises, which are the most loved and popular architecture firms in the World according to their Facebook rankings? Which architecture firms are most active and who’s living on the fat of the land?

Here we have rounded up the World on Facebook with the most Facebook followers, demonstrating how size doesn’t matter and often the most loved are not the most active or engaging.

The Number of fans ranking is led by the Spanish architecture firm Fran Silvestre Arquitectos followed by some sacred monsters of contemporary architecture such as , Vo Trong Nghia Architects, Herzog & de Meuron, BIG – Bjarke Ingels Group and OMA Office for Metropolitan Architecture.

According to Fan Page Karma the Page Performance Index (PPI) is a combination of engagement and growth. It combines both figures to provide an estimate value for a page success and is based on the average growth and engagement values of all pages in our index.



Amongst the 50 best architecture firms on Facebook, the ones that have the best PPI score are the Italian Stefano Boeri Architetti (16%), the Spanish architecture firm A-Cero (13%), the Dutch architecture company , two renowned British architecture firms such as Zaha Hadid Architects and , and other Archistar such as Renzo Piano and Jean Nouvel.

 

#Architecture firmsFans              PPI             Engagement      
1Fran Silvestre Arquitectos2.059.17002,0%  0,05%
2Zaha Hadid Architects217.02808,0%  0,14%
3Vo Trong Nghia Architects214.03902,0%  0,07%
4Herzog & de Meuron207.63101,0%00,0%
5BIG – Bjarke Ingels Group171.87403,0%  0,07%
6OMA170.47601,0%  0,0%
7154.18501,0%  0,0%
8A-cero Joaquín Torres Architects148.56513,0%  0,33%
9Jean Nouvel125.55506,0%  0,23%
10119.14002,0%  0,04%
11Vincent Callebaut Architectures106.79502,0%  0,04%
12Steven Holl Architects86.26001,0%  0,02%
13LAVA81.3310  0,01%
1466.88802,0%  0,03%
15Richard Meier & Partners64.49001,0%  0,01%
16Snøhetta56.76603,0%  0,03%
17JDS Architects52.48001,0%  0,0%
18Sordo Madaleno Arquitectos49.63903,0%  0,02%
1947.73804,0%  0,04%
20Ecosistema Urbano47.39401,0%  0,0%
2146.77105,0%  0,12%
22Ricardo Bofill Taller de Arquitectura42.18301,0%  0,0%
23Flores & Prats36.2470  0,07%
24Henning Larsen36.17101,0%  0,01%
25TEAM 7 Natürlich Wohnen34.22302,0%  0,04%
26Saraiva + Associados34.06302,0%  0,04%
27Skidmore, Owings & Merrill34.01203,0%  0,07%
2832.58003,0%  0,05%
29Jacobs Engineering Group Inc.32.51605,0%  0,08%
30Stefano Boeri Architetti29.23216,0%  0,26%
31Atkins28.84901,0%  0,01%
323XN26.87602,0%  0,03%
33Belatchew Arkitekter24.214000,0%
34Sou Fujimoto Architects22.4190  0,0%
35ZGF Architects20.72701,0%00,0%
36CLAVEL ARQUITECTOS20.3090  0,01%
3719.53103,0%  0,14%
38Cobe19.345000,1%
39Perkins&Will18.78602,0%  0,01%
40HOK18.58202,0%00,0%
41Mecanoo17.70708,0%  0,11%
42Brooks + Scarpa Architects16.92301,0%  0,01%
43Miralles Tagliabue EMBT15.6650  0,04%
44Aedas15.08704,0%  0,06%
45Utopia Arkitekter14.619000,1%
46Saunders Architecture14.5290  0,0%
47Schmidt Hammer Lassen Architects14.19401,0%  0,02%
48Adjaye Associates13.82506,0%  0,04%
49Space Matrix13.48901,0%  0,03%
50Studio Marco Piva13.29302,0%  0,03%
Source: Fan Page Karma

 

Last year amongst the 10 most engaging architecture firms on Facebook we saw a strong presence of Italian architecture firms such as (0,78%) at the first place, Mario Cucinella Architects ranked 3rd (0,43%), at 6th ( 0,34%), Stefano Boeri Architetti at 9th (0,28%), at 10th (0,27%).

During the latest 28 days amongst the most engaging firms we can see a strong presence of many Swedish practices such as Liljewall arkitekter, Krook & Tjäder, Nyréns and Marge Arkitekter. In the podium of the Christmas period we find the German architecture firm JSWD and the French, Patriarche.

 

#Architecture firmsEngagementFans    PPI        
1Liljewall arkitekter  0,58%1.2820
2JSWD Architekten  0,55%1470
3Patriarche. Office of Architecture  0,42%1.81015,0%
4Arkitekterna Krook & Tjäder  0,4%1.4300
5PLH Arkitekter  0,36%1.35305,0%
6Nyréns Arkitektkontor  0,34%1.0820
7TCHOBAN VOSS Architekten  0,34%6230
8A-cero Joaquín Torres Architects  0,33%148.56513,0%
9luis vidal + architects  0,3%1.6900
10Marge Arkitekter  0,3%2.2630
Source: Fan Page Karma

Overall, the Facebook Page Performance Index (PPI) ranking of the World best architecture firms is led by Stefano Boeri Architetti in the first place, followed by Patriarche and A-Cero.

We must emphasize that the PPI is a very significant index because it weighs several factors such as engagement and growth. We have always to balance it considering the number of followers.

 

#Architecture firmsPPI            Fans       Engagement    
1Stefano Boeri Architetti16,0%29.232  0,26%
2Patriarche. Office of Architecture15,0%1.810  0,42%
3A-cero Joaquín Torres Architects13,0%148.565  0,33%
4Progetto CMR – Massimo Roj Architects11,0%4.203  0,13%
5DLR Group10,0%4.107  0,29%
6Scott Brownrigg09,0%367  0,09%
7Mei architects and planners08,0%3.541  0,22%
8Park Associati08,0%9.636  0,17%
9Sweco08,0%11.704  0,17%
10Zaha Hadid Architects08,0%217.028  0,14%
Source: Fan Page Karma

 

Fake followers are usually inactive and barely interact with shared content. For this reason, a social media profile with an unusually low engagement rate – in comparison with other competitors – will likely have fake followers among their audience.

So, in the end, it is always better to be more engaging rather than big and not considered.

 

Here below you can find all our “best architecture firms in…” selections:

Best architecture firms in Denmark
Best architecture firms in the UK
Best architecture firms in France
Best architecture firms in Germany
Best architecture firms in the Netherlands 
Best architecture firms in Italy
Best architecture firms in Spain
Best architecture firms in Sweden
Best architecture firms in Norway

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