As cultural partner of Brera Design Days 2019 we organized the visit of some of the most inspiring architecture firms in Milan.
Juhani Pallasmaa said “The complex phenomenon of architecture consists of too many irreconcilable and conflicting categories of thought, intention, emotion, interaction and action to be condensed into the framework of a single theory of architecture”
We focused on an architecture experience made of emotion and interaction dealing with the main theme of the Brera Design Days 2019.
The theme was “Grand’Italia(?)“. While abroad design is no longer just a product but more and more an intangible project, thought and process, in Italy design is struggling to renew its self-generation ability and that of exchange between visionary designers and illuminated entrepreneurs, as well as to develop a design culture shared at national level, with subsequent difficulties standing out as nation-system in some of today’s key sectors such as A.I., Sustainability, Service Design and Design for All. Is our country a “Grand’Italia” then? Could it be so again? When and at what price?