24 students, 10 days, 6 company visits, 4 milanese showrooms, 2 communications hubs, 1 museum, 1 workshop.
“Italian Design Systems, what makes it world class?” is a design educational tour in Italy we conceived and planned for architecture and design students.
“Italian Design Systems, what makes it world class?” design course is specifically designed to give students of architecture and design an opportunity to learn about the design process in Italy from the design concept to the showroom, through industrialization and communication. The aim is to provide a focused and intense exposure to Italian design, that will help participants appreciate the reasons for Italian design excellence in luxury products, furniture, interiors and architecture.
Day 1 | Design tour

Surprise! Let it snow let it snow let it snow!!! For some of the guys was the very first time in their life!
Day 2 | Design tour

Valcucine entrance

Gabriele Centazzo (designer and Valcucine founder) lecture about creativity and sustainability

Visit to Valcucine’s headquarters showroom

Visit to Valcucine’s Academy

Visit to Kristalia

Visit to Kristalia showroom and factory

Sketching
Rexa Design showroom visit

Architects corner to Rexa Design headquarter showroom

Factory visit to Rexa Design
Day 3 | Design tour

Magis wall

Magis lecture about their history and product philosophy

Magis headquarter showroom visit

Memory picture with Eugenio Perazza, Magis founder

Lago presentation at their headquarter

Lago factory visit

Visit to Lago factory
Day 4 | Design tour

Moving from East to West

Davide Groppi lecture about his design inspirations and design philosophy

Christmas gifts from Davide Groppi

Fuorisalone and Brera Design District presentation to Brera Design Apartment

Visit to Brera Design Apartment
Day 6 | Workshop

Arch. Davide Colaci lecture on Italian design history
The Room Experience is the name of the workshop developed by arch. Davide Fabio Colaci and his studio. The purpose of workshop is to rethink the unit of the contemporary domestic scenario: the room. To dwell today requires an experience of the contemporary dimension, capable of revealing a new relationship between globality and our private space.
More info about the workshop here
Day 7 | Workshop

Workshop at Archiproducts.Milano

Workshop at Archiproducts.Milano
Day 8 | Design tour
The design course include visits to some showrooms of premier design companies in Brera Design District to view and evaluate display of latest designs in Italy.

At Foscarini flagship store in Milan

At Boffi Solferino flagship store in Milan

Casa Lago visit
During the design educational tour students had also the opportunity to see Italian architecture in a variety of styles, from classical to post modern and visit the Triennale Milano exhibition There is a planet a monographic show devoted to Ettore Sottsass on the occasion of the centenary of his birth.

There is a Planet exhibition
Day 9 | Chill out and shopping
Day 10 | Workshop and final evaluation

Workshop at Archiproducts.Milano

Workshop at Archiproducts.Milano
I’ll miss you guys!!!
A special thanks to all the partners that made this design educational tour possible: Valcucine, Kristalia, Rexa Design, Magis, Lago, Davide Groppi, Brera Design District, Archiproducts Milano and arch. Davide Fabio Colaci.
For all the other pics and contributes about our design educational tour in Italy follow #architectoursIDS17