The Milan Design Week and the Salone del Mobile 2024, renowned as a global design showcase, are gearing up for Salone del Mobile 62nd edition with a transformative approach that transcends the traditional boundaries of a trade fair.
While Milan Design Week 2024 will provide a significant opportunity to explore and unveil the various dimensions in which nature can serve as a wellspring of inspiration, design material, and a guiding force for a sustainable future, Salone del Mobile.Milano 2024 will showcase a paradigm shift in the world of design events, embracing innovation, sustainability, and inclusivity. It aspires to be a dynamic, year-round hub for the design community, fostering connections, driving conversations, and pushing the boundaries of design thinking.
Scheduled to take place at Rho Fiera Milano from April 16th to 21st, the upcoming Salone del Mobile 2024 promises a groundbreaking experience, aligning with the industry's evolving landscape and embracing a holistic, open ecosystem.
This edition reflects the culmination of a visionary journey, where evolution and innovation stand as the pillars guiding the Salone del Mobile.Milano into uncharted territory. What was once solely a trade fair has metamorphosed into an inclusive, value-driven context fostering year-round relationships, narratives, and projects for the design community.
The 2024 edition is set to host over 1,900 exhibitors, including 600 young talents and 22 design schools. Beyond showcasing “beautiful” and “well-made” products, the Salone del Mobile.Milano aims to be a vital business opportunity and a platform for the entire wood-furniture supply chain to highlight the quality of its production.
Innovative installations, such as Interiors by David Lynch and Under the Surface, explore the intersections of design, consciousness, ethics, sustainability, and technology. The Salone del Mobile.Milano is not just a temporary event but a year-round experience, thanks to its robust digital platform.
Interiors by David Lynch. A thinking Room | Lombardini22
Key to this transformation is the optimization of the layout and visitor paths in crucial sections like EuroCucina and the International Bathroom Exhibition. Neuroscience has been harnessed to enhance the visitor experience, ensuring a more intuitive and memorable journey through the exhibition spaces. The pavilions have been strategically grouped to amplify the value of the visit, and a multidisciplinary cultural offering throughout the event promises a diverse and enriching experience.
EuroCucina‘s 24th edition is set to redefine kitchen design trends, breaking away from tradition with exhibitors in Pavilions 2 and 4. Kitchens are reclaiming their central role, reflecting values of conviviality, well-being, and sustainability. The island takes center stage, becoming larger and more versatile, accommodating various activities. Pop-out and walk-in kitchens are making a comeback for a clean, discreet look.The outdoor kitchen trend gains momentum, emphasizing versatility and quality materials. A natural aesthetic prevails, using stone, granite, quartz, and marble, as well as sustainable materials like bamboo and rattan. Tactile elements, softer shapes, and nature-inspired color palettes define the kitchen space. Stainless steel makes a return for its durability and hygiene.
Sustainability remains a key focus in 2024, with a commitment to low carbon footprint production and durable solutions. The kitchen is no longer just a functional space but a sophisticated and environmentally conscious hub in the modern home. The exhibiting companies this year will include Veneta Cucine, Scavolini, Nobilia, Cucine Lube, Vipp kitchens, Stosa, Aran Cucine, Leicht, Eggersmann, Haecker, Binova, BSH (with the Bosch-Siemens brands), Beko, Whirlpool, Samsung, LG, Candy, Miele, Smeg, Snaidero.
Bathrooms are undergoing a constant evolution, transforming into versatile spaces that go beyond their traditional functions. The 2024 International Bathroom Exhibition in Pavilions 6 and 10, from April 16th to 21st, showcases this evolution with a focus on materials, including wood, steel, glass, natural stone, and more. The exhibition explores the integration of new functions and technological components aimed at enhancing the quality of life and turning the bathroom into a space dedicated to well-being and relaxation. Pavilions 6 and 10 will be hosting companies such as Fratelli Fantini, Roca, Laufen, Vismaravetro, Tubes Radiatori, Ceramica Cielo, Kohler and Novello, amongst the others.
Other main kitchen and bathroom players such as Valcucine, Boffi, Agape, Antonio Lupi and Laufen are showcasing in Brera Design District.
A notable collaboration with the Department and School of Design at Politecnico di Milano University aims to study the Salone as an ecosystem, delving into its socio-economic impact on the region. Celebrating the 25th anniversary of SaloneSatellite adds another layer of richness, with an exhibition at Triennale Milano featuring a Wunderkammer of objects, prototypes, sketches, stories, images, and testimonials.
In Rho, the 25th edition of SaloneSatellite, the most authoritative event in “young” design, wi/1 be taking piace in Pavilions 5 and 7 at Rho Fiera Milano from 16th to 21st Aprii, providing an opportunity for interface and discussion between budding talents and leading ltalian and foreign companies who see the event as a unique opportunity for a glimpse of the developments of future design.
Salone Satellite 2022 | Photography: Ludovica Mangini
As the event evolves, sustainability takes center stage, with a renewed Sustainability Policy and efforts to identify certified or environmentally friendly suppliers. The Salone's collaboration with the Department and School of Design at Politecnico di Milano University aims to establish a permanent observatory for analyzing the event's impact on sustainability, inclusion, circularity, growth, and skills transfer.
The communication campaign, “Where Design Evolves” reflects the Salone's evolution and commitment to a global dialogue. The use of Artificial Intelligence in the campaign underscores the event's dedication to forging unprecedented connections with its audience.
