As announced, Milan Design Week 2024 is set to unfold from April 15th to April 21st, 2024, in the city of Milan. Following tradition, the Salone del Mobile 2024 will commence on Tuesday, April 16th, welcoming attendees to the Rho Fiera Milano spaces.
The main theme for Milan Design Week 2024 will be, “Materia Natura” a concept that encourages a thoughtful design culture by delving into the profound connection between these two pivotal words. Emphasizing sustainability as a guiding principle and fundamental value in creative and design processes, this theme invites a profound exploration of the interplay between “Materia” (matter) and “Natura” (nature).
Throughout human history, contemplation of nature has been ingrained in cultural pursuits, transforming it into an entity separate from ourselves, much like the manipulation and study of matter. Yet, it is in their relationship with humanity that these concepts converge, displaying a harmonious interconnection.
The term “nature” serves as a poignant reminder of pressing contemporary issues, urging the promotion of projects geared toward increasingly sustainable and environmentally friendly solutions. Simultaneously, the term “matter” initiates a natural dialogue with design, creative thinking, and the aspiration to envision endless and plausible transformations.
Building upon the thematic foundations of past Fuorisalone editions, such as “Forme dell'Abitare” “Tra Spazio e Tempo” and “Laboratorio Futuro” “Materia Natura” extends this trajectory, reinforcing the values of a conscious project culture. It takes a step further by amplifying and deepening the vision, placing sustainability at the forefront as a guiding principle and essential virtue in the creative and design process.
Milan Design Week 2024's theme provides a significant opportunity to explore and unveil the various dimensions in which nature can serve as a wellspring of inspiration, design material, and a guiding force for a sustainable future.
Brera Design Week 2024
Building on the results of the last edition, Brera Design Week aims to surpass the mark of 210 events in 2024, with a total forecast of over 260 events in the district, including the 196 permanent showrooms, including the 15 new openings from May 2023. These figures confirm Brera's position as the most relevant and significant district internationally for the world of design, not only during its Design Week.
At the Brera Design Week 2024 some of the most distinguished figures in Italian and international design will be leaving their mark: ARRCC, i29, and Neri&Hu are contributing to Valcucine‘s showcase, Numen/For Use is partnering with Porsche, Studioboom is working with Fenix®, Romero Britto is adding artistic flair to Chiquita, Mario Cucinella Architects is involved with Solferino 28 – Corriere della Sera, Living, Abitare, Ronan Bouroullec is contributing to Mutina‘s display, Zaha Hadid Design is partnering with Iris Ceramica Group, Draga&Aurel is collaborating with Visionnaire, Vasku & Klug are representing Advantage Austria, Studio Salaris is contributing to Tai Ping and laCividina's exhibits, Robert Janitz and Andrea Steidl are part of Delvis Unlimited, Federica Biasi is lending her touch to Manerba, Matteo Nunziati is engaged with Florim, Carlo Ratti Associati and Italo Rota are collaborating on Interni's project, Atelier Biagetti is making its mark on MCM Wearable Casa to name a few.
Isola Design Festival 2024
The edition of Isola Design Festival 2024, organized by Isola, a physical and digital platform dedicated to design, will open to the public during Milan Design Week from April 15 to April 21, 2024. Isola Design Festival will present an evolution of its successful format by exploring new locations, such as Lampo Milano, WAO PL7, and Galleria Bonelli, never before explored during Milan Design Week. For the first time open to the public during Milan Design Week, Isola aims to transform these hidden gems of the neighborhood into new hotspots of the district. The event will look to the future of design by nurturing creativity: exhibitions, installations, events, workshops, live performances, and talks will involve over 320 international designers, design studios, creatives, and producers hosted in over 40 locations, including three main hubs.
Salone del Mobile 2024
The primary focal points of Salone del Mobile 2024 will encompass the significance of visionary power and innovation in the realms of significant events and industrial design.
There will be an emphasis on fostering an increasingly human-centric and inclusive culture that prioritizes communities and individuals. Additionally, the necessity for multidisciplinary dialogue across diverse cultural and geographical domains will be highlighted.
Last but not least, sustainability, an area where the Salone del Mobile has already achieved a significant milestone, will be underscored. The event secured ISO 20121 certification for sustainable events management in its latest edition.
As announced during the Worldwide Tour, the process initiated with Euroluce 2023, which transformed the dedicated pavilions into curvilinear paths featuring spaces for rest and cultural entertainment, continues with the revision for EuroCucina 2024 and the International Bathroom Exhibition.
Lombardini22 has once again been entrusted with the reorganization, ensuring a seamless evolution of the event's spatial dynamics: departing from the conventional decumanus, a new approach draws inspiration from concentric cities. The design features internal ring boulevards, with exhibitors overlooking from both sides, resembling shop windows along a bustling downtown street.
