PURO Hotels is a forward-thinking lifestyle hospitality brand that offers guests a contemporary, design-led hotel experience, without compromising on local culture or creativity. Since its inception in Wrocław in 2011, they changed the hospitality landscape in Poland with unique new hotels in Kraków, Poznań, Gdańsk, Kraków Kazimierz, Łódź and the newest one, in Warsaw. Nested in the centre of each city, PURO Hotels draws upon local artistic and culinary inspirations to craft a holistic experience encompassing rest, work and play thanks to the collaboration with globally renowned architectural and design studios such as London's De Salles Flint (on their first Warsaw venue) and Conran + Partners (ranked 100th amongst the largest architecture firms in the UK on the Kraków Kazimierz Hotel).
PURO Hotels entrusted the London based architecture firm Superfutures – a boutique interior design consultancy, delivering a range of services from strategy, spatial and product design – to take care of the design of their new Puro Lodz Hotel.
Opened in 2010, Superfutures is the sister company of AMA, the first practice opened by the founder and visionary Andy Martin. While AMA specializes in residential projects, Superfutures focuses on hospitality, creating multi-sensory experiential design and branding for hotels and resorts, restaurants, bars and cafes.
The refined interiors immerse guests in a visual story of stripped-back, urban classic design. Puro Lodz Hotel has 136 rooms, a restaurant, a bar on the roof-garden with a view to the city, conference rooms and even a cinema often merging as one to create a seamlessly organic living space.
The seven suites feature original wall hangings by hometown weaving studio Tartaruga. Some of the 130 guest rooms feature original illustrations inspired by Lodz's famous interwar pioneers of avant-garde art, Katarzyna Kobro and Wladyslaw Strzeminski.
Suite: Lamps by Gubi and chair by Carl Hansen & Søn, sofa by Moroso, curtain materials by Kvadrat
All the public areas on the first and fifth floors are placed along the forecourt facade to take advantage of the views and light, with 80% of the bedrooms doing the same. Rooms are considered to be redefining simplicity in a minimal spacial environment with the views again taking priority.
Shower Fittings by Hansgrohe | Carl Hansen & Søn chair on the right
Contemporary painting and photography, as well as vintage film posters, populate the remainder of the project.
Puro Lodz Hotel hosts two distinct gourmet experiences: Biotiful Healthy Snack Lab and Miska Gastro Bowls. Biotiful caters to guest's wellness with a range of wholesome breakfasts, juices and brews. Guests can relax in the calm café space, or opt for a convenient take-out. In the evening, Miska serves bowls of organic ingredients blended with a Thai vibe.