Fabrica Circus 24/7×52 is the name of the Fabrica’s new direction. Luciano Benetton, Oliviero Toscani and Fabrica’s team presented how Fabrica Circus will turn the communication research center into an arena open to everyone a cultural point of reference to meet international masters and professionals, a kind of Renaissance bottega dell’arte,  that stimulates discussion and inspires questions, with the “art of making” at its core.

As Oliviero Toscani said during the presentation: “How many times do we imagine during our day life? Fabrica is a place to celebrate imagination

During the year, Fabrica Circus 24/7×52 will offer a wide range of events, among them four multidisciplinary seasonal festivals (the first one will be on 23rd–25th March) and a continuous cycle of conferences, performances, “confessions”, workshops, concerts, and exhibitions, all of which aim to experiment in modern communication on different topics: humanistic culture, communication, food, cinema, art, poetry, journalism, design, spirituality, nature, music, politics, economics, neuroscience, psychology, writing, theatre…

On Friday 26th January inside the campus centred on a 17th-century villa, restored and significantly augmented by renowned Japanese architect Tadao Ando, we experienced a first glimpse of Fabrica Circus 24/7×52.

An afternoon of lectures, exhibitions, concerts and a DJ set with Daniel Stier, German photographer who investigates the relation between human beings and technology; Noa Jansma, Dutch student, founder of the Instagram account @dearcatcallers, with the aim of creating awareness about the “objectification of women” harassed in daily life; Wakal, Mexican musician living in Paris, who samples the sounds of the streets mixing them with several rhythms and electronic genres and Ackeejuice Rockers, a DJ/producer duo discovered by Kanye West.